We have created, for Innocent, a mini refrigerator made of green cardboard; we did it in collaboration with MM Studio, which conceived this product for the launch of juices that need to be kept in the cooler.
Firstly, we studied a prototype, then proceeded to produce the product, transforming the microwave cardboard into small containers resembling refrigerators.
The highlight? A branded Innocent magnet holds the shopping list on the fridge door.
We are happy to have shaped an absolutely original and memorable object, the protagonist of an influencer marketing campaign. Attention to detail has led to a scale refrigerator that has nothing to envy to the giants.