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Controversa meets: Elisa Mereatur at Pastiglie Leone

Pubblicato il
15 Jun, 2021

The historical company based in Turin was one of the first companies to believe in the Controversa project.

Our meeting with Pastiglie Leone took place during the launch phase of our Controversa project: their team welcomed our collaboration proposal with great enthusiasm! From the box in collaboration with Gelso, a social tailor's shop in Turin, to the (Self) Love Box, the Controversa boxes made with Leone are certainly splendid gifts but also an indispensable opportunity for creative recycling and an invitation to a more sustainable lifestyle.

We talked about it with Elisa Mereatur, marketing and communication manager of the historical company based in Turin.

Hello Elisa! We have known each other for a while now but we would like you to introduce yourself again: we would like to do it in Controversa mode! Thinking of a box that contains a kit that tells the story of yourself, what would we discover?

Definitely picture books for children - I love reading with my children, one or more tin packs of Leone’s tablets - my favorites are cinnamon, dried flowers - I love having fresh or dried flowers in the house.

Which aspects of your job do you like the most?

Working with creative people from different worlds; from design, to fashion, to art! It is really wonderful to be able to work surrounded by history, sweetness and colors! Boring moments? In our marketing department we don't know what this could possibly mean. ;)

Looking back, what has been a challenge in your career path?

Going from a solo project (Cucinato torino) to a historic company like Leone.

What were the particularly shiny moments?

I consider a great value having the chance to work in the company with Rag. Monero (Leone’s previous owner) for his "cultural depth", for his ingenious curiosity.

Why did you choose Controversa for your business?

Controversa boxes are unique, just like our products. And in the same way as our products, they are made to last and be reused for other purposes. The elective affinity between CONTROVERSA and LEONE is so natural!

How did you use your Controversa boxes?

To keep my kids’ pictures.

Controversa was born as a tool for different businesses and therefore also for yours: what would you desire for your professional future? Are there any other tools you feel the need for?

On a professional level, one of the wishes I have for Leone is to be able to make our chocolate famous as much as possible!

Who would you recommend Controversa to?

To LAC_MILANO, ARTURO STORIES as for clothing and footwear, to OUI FLEURS for its delicious creations of dried flowers, to RADICE LABIRINTO children's bookshop because they send wonderful chests containing books and more. ILARIA-I with her magical saucers. Controversa would be perfect for all of them!

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