Controversa meets: Nicoletta Zamunaro

We couldn’t miss the chance to interview Nicoletta Zamunaro, founder of of Controversa project, as this format is dedicated to the Women that made Controversa possible.

We asked her to tell us about her professional path and how she has conceived the concept of a reversible and therefore reusable box.

What will be the future of Controversa?

Hello Nicoletta! You are this project’s founder but we would like you to introduce yourself again: we would like to do it in Controversa mode!

Thinking of a box that contains a kit that tells the story of yourself, what would we discover?

We would definitely find something pink, my favorite color. There would be pigments and brushes which I use for my paintings, giving vent to my natural creativity. There would be a cutting die, an unequivocal symbol of my roots, of my history. Postcards of all the beautiful trips I've made and those I'd like to do in the next few years. A Pantone swatch book, an inseparable friend and a paper sample, which has always been my passion. There would also be a shiny credit card to buy shoes: shopping is something I can't resist to.

Which aspects of your job do you like the most?

This work has always allowed me to get in touch with many projects, some very innovative ones, and above all to meet many people. From the connection comes the contamination of ideas and this gives me a lot of enthusiasm, my distinctive trait. The possibility of making each project unique and unrepeatable by adding a small detail, that extra something, is the thing that most animates me facing all those technical challenges that arise every day in our field.

Looking back, what has been a challenge in your career path?

Making the dream of my parents, the founders of Fustellificio Vicentino, a project that I could feel as mine: this was certainly challenging, but at the same time a great satisfaction. Making the company evolve over time and situations, anticipating market needs and offering quality and innovative products is our daily challenge.

What were the particularly shiny moments?

Between 2019 and 2020 we changed location. We have renovated a building, according to our taste, which could accommodate both the production department and the creative one.
We were able to recreate a solution with large spaces to accommodate many machines, even the most innovative ones, and above all a bright environment to let ourselves be lulled by the sunlight.
When Controversa went from a simple idea to a reality, the first reversible box by nature, I thought that we could really make a difference even in something as simple as shipping.

Why should a brand or a company choose Controversa for its business?

Because Controversa makes each project unique and personalized, because it is an act of love for nature and the environment, because the unboxing experience will never be the same. Because using this box also allows us to unite minds, projects, dreams. It’s a connection and communication project even before being a sales tool.

What do you use your many Controversa boxes for?

I have scattered them all over the office and at home, too. In the office we have created a small showcase where we put those of our customers, so we think of them every time we see them.
My daughters put their makeup, stationery, school stuff, small accessories, etc. into it.
I keep the very first one jealously on my desk, it always reminds me that we started from a small project but today we are connecting many beautiful and unique realities.

What would you desire for your professional future?

I wish Fustellificio Vicentino to evolve and be always able to offer increasingly innovative and environmentally friendly solutions.

What would you desire for this new brand of yours?

May it really be the box into which dreams of a brighter and more sustainable future will be placed.