Controversa and @disegnetti_depressetti

We wondered what was in Controversa DNA, and we stated that the Illustration plays a role. Not just in DNA, but in the heart.
We were looking for a pack that was able to carry a message and Elisa was the perfect person and illustrator to realize it. This is the way our Limited Edition Controversa was born.
It will be available for a short time, also purchasable individually.
Our Limited Edition is a hymn to color, lateral thinking, beauty, and sustainability. A box that becomes furniture, gift, history...
The message it brings is clear: this box was made with love.
Each Controversa is made with love, but in this we did put even more of it!
It talks about fragility, wonder, surprise, and hope. The trait of @disegnetti_depressetti is unique: people, objects, flowers, fire, movement...
It’s an animated box, made to be read, ready to be filled!
The illustration is what transforms a "white" box into a canvas. It is a message, it is beauty, it is undoubtedly precious.
We gave Elisa a three-dimensional canvas and she was able to transform it into what we had been looking for a long time: a box that becomes the bearer of a message: a "meta-box".
When we met for the first time, Elisa was in London, and we were in Vicenza, we told her that we hoped she could bring our packaging to life - we really wanted a “talking box” – a box that has something to say!
Thus, the idea was born: Think inside the box to be – really – able to think outside the box.
This is a box that is above all a hymn to freedom.
Controversa, since day zero, has embraced the world of Illustration.
Vicenza, our hometown, has just hosted "Illustri" - the Festival of Illustration.
All this – together - talks about our Past, the Present and it writes the Future.
May every Controversa be a Canvas, an instrument of art, a treasure chest of beauty!