Controversa meets: Alessia Rizzetto

We reached for Alessia in autumn 2020: we have just launched Controversa and she welcomed our proposal to collaborate with so much enthusiasm that we really enjoyed this energy boost!

"Follow your passions, stay true to your ideals without compromising them and be ready to seize opportunities when they arise": this is the vision of a professional with whom we share many values, first and foremost the importance of making quality networking.

Her customers include Michelin-starred chefs, gourmet restaurants, start-ups, prestigious brands, trendy bars, wineries and leading names in the food & beverage, lifestyle and hospitality sectors: we asked her a few questions to let her tell us a little more about her world and her passions.

Hi Alessia! We have known each other for a while now but we would like you to introduce yourself again: we would like to do it in Controversa mode! Thinking of a box that contains a kit that tells the story of yourself, what would we discover?

Controversa does reflect my way of being. The exterior may seem very "formal" but the interior encloses a very eclectic world! Opening the box they would find the scent of the sea, smiles, ideas and a convenient approach.

Which aspects of your job do you like the most?

I’m lucky to have turned my passion into my work. I love what I do, especially the opportunity to relate every day to different people, to give free rein to my creativity and to turn into reality the ideas that "we churn out" daily together with my team.

Looking back, what has been a challenge in your career path?

Life as an entrepreneur is a constant challenge. The first one was to complete my studies to become a lawyer, then to follow my heart and to start working in the world of communication. Since that moment I made mine the mantra "will is power" and I continued with stubbornness and determination to carry on what I believe in. Sometimes I feel discouraged, but the adrenaline and life’s energy that I feel doing my job is something priceless.

What were the particularly shiny moments?

My days light up every time a project comes to life; when months of work come to life in tangible results that gratify both us and the customers we represent.

Why did you choose Controversa for your business?

Because I believe in female teams, teamwork and 360-degree creativity.

How did you reuse your Controversa?

I own several of them at home: one contains toys of my daughter Nina, one is for cookies moulds ;)

Controversa was born as a tool for different businesses and therefore also for yours: what would you desire for your professional future? Are there any other tools you feel the need for?

I wish there was more team spirit and vision. I believe in networking, and when it’s possible, I’d like to expand our business overseas.

Who would you recommend Controversa to?

To all those who want to tell a story through an object that it’s considered by many people a mere container but that can surprise and astonish as well.